Traditional culture, Tencent, large IP

Tencent is serious about messing around with traditional culture

When Beijing welcomed its first snow of 2020 on November 21, a heat wave was still raging thousands of miles away in Haikou. At the Tencent TGC Cultural and Creative Festival in Wanluyuan, Haikou, I had to experience a change of "wear cotton jacket in the morning and yarn in the afternoon".Tencent students said that this is a "cultural heat wave", I think the people all over the country to hide...
Tencent uses popular products to spread Chinese culture

Tencent uses popular products to spread Chinese

In form, in the past, most of the main stage of TGC was dominated by events. The highlight moment of the event was the few hours when the star team and the players played the game on the spot. In other time, the fans attending the event had little interest, and they would soon disperse. This year, the TGC Tencent Digital Culture and Innovation Festival lasts for six days. Wanluyuan will have a...
Tencent uses popular products to spread Chinese culture

Whether Tencent can revitalize traditional culture or not

How will Tencent game IP interpret traditional culture? Take the Canyon Open Day venue as an example."Three points" is mainly about the history and culture of shu, wu, and the glory of the project team to experts, the traditional culture of the three into the fantasy world of king glory, every game elements with a deep understanding of The Three Kingdoms culture and imagination, even a figure in...