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Deep constantly along with the Internet industry, the advertisement customer manager this position is more and more people know, their main job responsibilities include: industry market analysis, access to potential users, and advertising demand, planning and corresponding solutions, AD landed execution, supervision of project normal advance, to complete the project payment, etc. While every AD executive’s job description is similar, not all of them are successful. Today I would like to share with you some of the four essential skills of advertising account managers to help more practitioners become more professional.
Keen market insight
As an advertising account manager, first of all, it is necessary to have a keen insight into the market and be able to understand the marketing channels and cash means of each industry, and then combine the advertising mode of their own professional field to provide effective publicity methods for potential users in each industry. For example, beauty customers have a large female group, while traditional search engines have a small advertising audience. At this time, new media platforms need to be considered. In many cases, choosing the right advertising channel for clients is a good start for successful project cooperation.
Good communication and planning skills
Good advertising strategy, need to have a good text presentation style, in order to persuade every customer, let them adopt your publicity plan, therefore, as an advertising account manager, must have good publicity planning ability. For example, I should have certain copywriting skills and innovative thinking, and be able to provide customers with high-quality and creative planning copywriting and design. At the same time, FOR customers’ needs, I should do multi-party communication and in-depth understanding, so that the strategic content of the planning is more landing.
Good ability of resource integration
Although the needs of Party A’s father are diverse, the resources of different customers can be introduced and connected to each other. For example, 4S shops, wine clubs and racing clubs can be integrated, because some high-end customers in these industries overlap and there is no competition between industries. For successful AD account managers, they can fully carry out cross-industry cooperation, let customers referral, so as to expand their own customer groups, save a large number of screening target customers time. Therefore, it is suggested that we develop the ability to integrate different needs of resources, so that they can get twice the result with half the effort.
To sum up, advertising account manager is not only a pure sales position, but also needs to understand customer needs, understand advertising exposure channels, be familiar with the operation process of each project, and be able to guide customers to choose appropriate advertising programs. If you want to be a successful advertising account executive, you are welcome to read the above.
Reprint indicated source：Shine Trader Limited information