The “double reduction” policy refers to “standardizing training service behavior”, not uprooting it. Today’s problems of training institutions are caused by enterprises, schools, families and society. Training institutions are undergoing difficult transformation. If all aspects can jump out of the old model, maybe they can really create a good future satisfactory to students, parents, schools and enterprises.
It has been a week since the “double reduction” policy was introduced. After the initial panic, everything seems to be the same: summer classes are still open normally, the training of foreign teachers employing overseas teachers is still continuing, and the shares of listed educational enterprises have rebounded.
However, under the calm water, the market is staring at the implementation rules to be formulated in each pilot area – will the school weekday be postponed to 5:30? How much transition time can there be for non-compliance? How to refund if parents don’t accept it?
In the anxiety of waiting, “tal”, “New Oriental” and “ape counseling” must do several difficult multiple-choice questions.
First of all, we should figure out whether to completely change the business model of the past, or do some small moves of “changing soup without changing medicine”? This should not have been a problem. There is no room for discussion because the red headed documents are there. However, from primary school to high school, there is pressure to choose a school and enter a higher school. It is easier to earn money for Discipline Training. Take “tal” as an example. There are so many sub brands under tal, but the most famous one is “XRS”, which is mainly engaged in discipline training. The situation of other off campus training institutions is similar. They even don’t hesitate to sell anxiety through false publicity, so that students who don’t need to be trained can also rush to sign up.
Now, to give up the most profitable and familiar business is tantamount to cutting off the right arm for out of school training institutions. Some institutions try to transform, but the effect remains to be seen. If the new business can not support the profit space after rectification, driven by interests and habits, some institutions will inevitably try to “sell dog meat by hanging sheep’s head”. Some organizations claim that they “abide by the policy and don’t leave homework, but suggest to cooperate with consolidation practice”, and another paragraph says that “the PE teachers in the summer camp are senior students in the Department of mathematics”. This is obviously not in line with the original intention of the “double reduction” policy and needs the focus of regulators.
In the past, the business model of out of school training institutions was to create anxiety and treat anxiety at the same time, which itself is not worth advocating. In the long run, although parents are willing to spend money for Discipline Training, there are many opponents staring at parents’ wallets. The attractive “Ciba” tastes very hot. If we can break away from the dead sea of vicious competition and find new services that consumers need and the market does not supply, it may be another blue ocean.
But where is the blue ocean? The accumulation, resources and expertise of each institution are different, and the location is also different. It is difficult to have a unified answer, which will further test the determination and wisdom of the institution. However, it must be reminded that after-school training institutions should not “rush to medical treatment”, especially not fall into the abnormal cycle of advertising burning money.
Recently, off campus training institutions have made efforts to “save themselves”. Some have turned to quality education, some have taken a fancy to the civil service examination, and others have plunged into financial and business education, with an increase in relevant advertising. It’s not that we can’t get customers by advertising, but these areas of transformation seem to have a smooth transition, but in fact there is a high professional threshold. If there is no sustainable business model, instead of going in the direction of development beneficial to the society, it will return to the old road of buying traffic and getting customers. No matter how much cash is on the account of off campus training institutions, they can’t afford to sit back and eat in the air, and they are easy to hit the muzzle of false advertising and unfair competition. In this regard, out of school training institutions need to be carefully evaluated.
Today’s problems of out of school training institutions are caused by enterprises, schools, families and society. After school training institutions are undergoing difficult transformation. Other subjects should neither follow the trend of superstition nor conflict across the board“ The “double reduction” policy refers to “standardizing training service behavior”, not uprooting it. Parents and schools can seriously think about why they send their children to training classes according to their own conditions, what kind of learning environment children need, and whether they can buy training services and do some useful things? If we can jump out of the old model in all aspects, maybe we can really create a bright future satisfactory to students, parents, schools and enterprises.
article links：Transformation of off campus training institutions
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