On August 2, the Beijing Municipal Market Supervision Bureau reported that recently, in view of the chaos of off campus training institutions strongly reflected by the masses, the Beijing municipal market supervision department investigated and handled the “iron fist” action in combination with the 2021 case in the field of people’s livelihood, continued to strengthen the law enforcement inspection of off campus training institutions, and investigated and punished many off campus training institutions for publishing illegal advertisements, running schools without certificates, illegal prices Unfair competition and other acts. XueDa education, ABC foreign language training school and 51talk were named and punished for publishing illegal advertisements.
Cases of false advertisement, unfair competition and illegal price issued by XueDa Education
After investigation, the original price of a course sold by “XueDa education” in its app is ¥ 6000 and the current price is ¥ 3600. However, the above original price (marked high price) has never been traded before the promotion activities, which constitutes the act of luring consumers to trade by using false or misleading price means, in violation of the provisions of item (4) of Article 14 of the price law of the people’s Republic of China. Meanwhile, APP as like as two peas in the “big education”, “all the big questions are all in the middle, especially in philosophy and politics, almost identical”. The introduction of unreal user evaluation and fictional teacher’s resume constitutes a false or misleading commercial propaganda, which violates the provisions of the first paragraph of article eighth of the People’s Republic of China anti unfair competition law. “XueDa education” publicizes the “new college entrance examination through train plan, which can directly reach 36” double first-class “on its official website www.xueda.com, which constitutes an express or implied guarantee commitment to entering a higher school, obtaining a degree, or the effect of education and training, and violates the provisions of Article 24 (1) of the advertising law of the people’s Republic of China; Using the school emblems of educational institutions such as Tsinghua University, Peking University and Renmin University of China to publicize on its official website belongs to the act of “using the name or image of educational institutions and professionals as proof of recommendation”. It violates the provisions of item (3) of Article 24 of the advertising law of the people’s Republic of China. On May 28, 2021, Chaoyang District market supervision and Administration Bureau imposed a combined fine of 1.235 million yuan on the illegal price, illegal advertising and false publicity of “XueDa education”.
ABC foreign language training school TongZhou campus unlicensed school running and illegal price case
After investigation, the party concerned did not obtain the school running license issued by the education department to set up the Tongzhou campus of ABC foreign language training school in Xinhua West Street, Tongzhou District to carry out the business activities of Youth English training. Since 2019, he has obtained an illegal income of 65631.49 yuan. The party concerned’s act of setting up a private school without authorization violates the provisions of Article 64 of the law on the promotion of private education. At the same time, the parties have published multiple group purchase courses on third-party platforms such as meituan and public comments, and fictitious the original price of the courses for trading, which constitutes the use of false or misleading price means to lure consumers into trading, in violation of the provisions of item (4) of Article 14 of the price law of the people’s Republic of China. On June 21, 2021, Tongzhou District market supervision and Administration Bureau imposed an administrative penalty of RMB 181300 on Tongzhou branch of Beijing jingchengying Education Network Technology Co., Ltd. for setting up private schools without authorization and merging price violations.
51talk’s case of false advertising
After investigation, the parties concerned successively published advertisements on their own website (www.51talk. Com) from January to April 2021, including “double improvement of oral performance in 25 minutes a day”, “systematic design to ensure learning effect”, “improvement of performance” and “overall improvement of children’s comprehensive English ability”, which violated the provisions of Article 24 of the advertising law of the people’s Republic of China. On June 28, 2021, Shijingshan District Market Supervision Bureau imposed an administrative penalty of 500000 yuan on Beijing Dasheng Zhixing Technology Co., Ltd. for publishing illegal advertisements.
Up to now, the city’s market supervision departments at all levels have dispatched 9566 law enforcement personnel, inspected 5031 offline education and training institutions, inspected 956 online education and training institutions, received 157 clues transferred by the education department, carried out 172 joint law enforcement with education and other departments, filed 528 cases, punished 139 cases, and confiscated a total of 11.5282 million yuan.
Reprint indicated source：Spark Trader Limited information