In the first half of this year, in the face of the impact of the epidemic, some overseas orders of the domestic manufacturing industry were cancelled, the necessary model once again attracted the attention of the industry.
On July 4, CCTV news analyzed it as an important sample to promote the transformation and upgrading of domestic manufacturing industry.
On August 6, China Central Television’s “Morning News the World” introduced it as an example of how to help enterprises resume work and production and innovate development.
With big data, cloud computing, artificial intelligence, AR/VR and other technologies, it is necessary to transform its cooperative production lines and launch a “one-piece” flexible production plan.The user orders first, the factory reproduction, so that the production line more accurate with the market demand.
Users’ demands are better met and market trends are better predicted. The manufacturing industry’s “how to find the right market” problem has been “broken” by the necessary model.
Now, necessary has become the current white-collar favorite e-commerce APP, and once jumped to the third most popular search APP Store, shopping list of the ninth.
Recently, they have cooperated with Xingke coffee of Yunnan origin to sell high-quality hand-brewed coffee that costs hundreds of yuan on the market for 9.9 yuan per cup, which is free of postage throughout the country and can also support personalized customization.
Through the necessary order system, we found that hundreds of thousands of users have customized their own coffee, and even many famous Internet companies and domestic restaurants have also customized their own coffee.
In addition to coffee, skin care, wash and care products online also caused widespread concern, international big brand raw material manufacturers of facial mask, eye cream, lotion, perfume, bath products, using France, Japan and other imported raw materials, after removing the brand premium, only about 100 yuan can enjoy the luxury quality.
Even the host Hua Shao, famous musician Ke, etc., are also here regular customers, but also become the necessary products of word of mouth communicator.
After experiencing the necessary patterns firsthand, Hua said, “I was overwhelmed by the cheap, easy to use and really good brands.”As Hua Shao said, “The most beautiful time for a person is not when he USES the big brands, but when he starts to be himself.””In today’s diverse consumer market, I want each of us to pursue the necessary quality, not the excessive pursuit of brand.”
Now, it is necessary that this “butterfly” has flown. It has not only been recognized by the mainstream official media — CCTV News, but also become an important sample to promote the transformation and upgrading of domestic manufacturing industry, opening a breakthrough for new opportunities of Chinese manufacturing in the new consumption era.